Pond Films PO(N)D-CASTS & BLOGS

FLYPOSTING THE COP

Chris and Paul collaborated both in the run up and during the COP21 event in Paris to create a range of activist artworks to inspire new thinking at the Creative Factory and beyond. Inspired by the work of the idea was simple, graphic provocative thought-starters that could be posted anywhere and talk to anyone about what needs to change if climate abuse is going to be meaningfully turned around.

Their first artworks tackled the taboo subject of economic growth and the changes in consumer behaviour that need to be encouraged if we are to slow down destructive manufacturing and transportation cycles.

The message wasn’t necessarily always buy less – but rather it asked the consumer to challenge the brands to produce more products that can last longer and thus open up the cycle of replacement.
It also looked to peek behind the curtain of big brand communicationand reveal the mechanics of false desire…

COLLAGE KEEPS IT REAL

Paul then miraculously found the time to develop a whole new body of work that came out of a conversation with Chris about tracing the current crisis of hyper-capitalism back to the ‘big push’ of classic 50s American advertising imagery – linking those iconic commercial persuaders to the present climate situation.

Paul then took the collage approach and applied it brilliantly to other themes – the extraction industries remorseless damaging of the earth…

We looked at the relationship between the spiritual and climate change
– the personal siege we all feel, fuelled by the over-heated commercialisation of lifestyles: supermarkets become the high altar of all our aspirations and faith has to take a stand…

A WELL-SPRING OF NEW THINKING

From this point on the ideas and artworks just started flowing…
seed-concepts to inspire support for NATURE v branded entertainment…

Looking for new ways to articulate the fight for institutions
to speed up their divestment programmes…

 

We even found some time to think about how to enlist pedestrians and shoppers themselves into the campaign with a series of t-shirts that coud parade our new thinking through the retail centres we were targetting…

THE LESSON ROM ALL OF THIS?
We need to re-claim language from the people who are selling us down a blind alleyof self-destructive values. Words and the ideas/possibilities that they can communicate
need to be wrestled away from the advertisers and opinion-eaters, restoredand re-purposed to offer up alternative thinking and more sustainable solutions – short, snappy, free of jargon, full of passion… compellingly delivering other options for the lives we want to lead.

 

Pond FilmsPO(N)D-CASTS

 
 

POND-FILM#1
FOREST GREEN ROVING
A Short Film About The POND Team’s Visit to the Most Sustainable Football Club in the UK.

POND-CAST #2
Karl Walker talks to Bee the owner of Chiang Rai Bicycle Tours. Karl asks him to share his views for My Climate Story. Bee acknowledges we all play a role in contributing towards potential destruction of the planet and identifies attributes for remedying this.

POND-CAST#1
Pond People Chris Aldhous & Karl Walker talk to Forest Green Rovers & Ecotricity Clean Energy Ambassador Helen Taylor about how to persuade sports fans to pay attention to climate change. Duration 10 mins. Subjects covered: story-telling, joining the dots, people-power, empathy, conversation starters and life-sized solutions.